About Me

my mission

I help smart, midlife women who've been dieting for decades untangle the relationship between food and emotions so they can outsmart overeating and finally feel at peace with food.


I believe overeating is never about willpower or worthiness. It’s about unmet human needs, emotional hunger, and the impossible standards women have been taught to live up to. When we learn how to truly care for ourselves, rest without guilt, and meet our own basic needs with compassion—everything changes.


My mission is to help you break free from the shame cycle, rebuild trust with yourself, and create a relationship with food—and your body—that feels calm, empowered, and sustainable for life.


My Credentials

  • Bachelor's Degree in Psychology
  • Certified Life & Weight Loss Coach
  • Certified Precision Nutrition Coach
  • Certified Culinary Nutrition Expert
  • Former Jenny Craig Weight Loss Consultant
  • Degree in Fashion Merchandising & Marketing from FIDM

my STORY

I grew up in the 1960s fueled by Pop-Tarts, Jello, Wonder Bread, and an almost unlimited supply of soda (thanks to my pop’s job as a soda pop sales rep). Nutrition education was basically non-existent, and emotional eating quietly became my coping strategy long before I had words for it.


By my teens, diet culture had me smitten. Twiggy was the ideal, Seventeen Magazine was the rule book, and crash dieting became my sport. I lost weight, gained more, and learned early that shrinking my body never made me feel worthy—it just made me feel hungry and worthless.


In my 20s, I studied psychology and then decided to pursue my dream of going to fashion school in San Francisco. Fashion school taught me that anything above a size 2 was considered “ignorable." And I was far from a size 2 because of stress eating due to my high stress job as an assistant buyer (be careful what you wish for!). So I hid behind black clothes and big handbags—until I'd had enough. I decided to explore my city and move my body. I began walking the steep hills of San Francisco. Walking daily helped me reconnect with my body which led me on the path to healthier eating and taking better care of myself.


Eventually, I lost weight and became a Jenny Craig consultant—on the outside, an expert; on the inside, still struggling. I could create a 1200-calorie meal plan in my sleep, but I hadn’t healed my own relationship with food. Worse, I watched client after client lose weight . . . then regain it after leaving the program. They blamed themselves, but it was never their fault. It was the system that failed them. My heart was heavy . . .


That was my wake-up call.


I stepped away and studied everything I could about the psychology of weight loss and habit change. I became a certified life and weight loss coach, and began unraveling what diets never address: the emotional roots of overeating, the shame cycle, and the loss of self-trust women are conditioned into at a very young age.


Today, I eat with enjoyment and ease, trust myself and my body, and no longer live by food rules or fear of weight gain. And now, I help women do the same—by reconnecting with their inner wisdom, breaking free from diet culture, and creating food freedom that actually lasts.


I'm here to help you meet your heroic self, reclaim your self-worth, and live a joyful, empowered life in a body you love—without shame, restriction, or starting over ever again.



To create a "future you" that you adore, you must learn to adore the "present you" who is going to create her. 


—Elaine Moran

My Message to You


My best guess is that nestled deep within your heart there's a knowing, a soft whisper, that you deserve to find pleasure in the food you eat, to have a body you adore, and to love your amazing life.


What gives me the utmost joy is helping women like you bring that beautiful knowing to reality by helping you shift your identity and rediscover who you truly are—so you can easily and sustainably release the extra weight that burdens you.


You deserve a life that's beyond just "good enough!"


You may have tried countless diets only to end up back where you started, just like the movie "Groundhog Day." I've walked in your shoes and I know how uncomfortable they can be! As a former Jenny Craig weight loss consultant and a chronic yo-yo dieter, I was part of the disheartening "Diet Culture"—and I've seen a lot in my days. But, I finally came to my senses. I discovered a path to step out of the false narrative, shift my identity, and reclaim my true self. Now, my life purpose is to support you in doing the same. My aim is to make your journey through lifestyle change as comfortable and as uplifting as possible.


Creating a life that you genuinely love is the most precious gift you can give yourself, and there's nothing that lights me up more than helping women like you shed outdated beliefs and discover what's truly missing in your life—your true "heart hunger." With this powerful knowledge, you can change your story starting todayand live the happily-ever-after you deserve.


Your dreams are valid—my BraveHeartista—and it's never too late to turn those dreams into a vibrant reality that surpasses your wildest imagination.


©2024  Elaine Moran Wellness

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